6 Effective Strategies to grow your E-mail list
Growing your email list is essential to connect with your customers. Find out 6 strategies to get more email signups and grow your email list.
Every marketing strategy needs to be fresh and it needs to give email list a boost in running campaigns.
Digital marketing is a continuous process and there is an involvement of new technologies and new platforms being created every month. The best and successful way of growing your email list is by using methods which are straight forward and tested.
You need to grow your email list and then connect with new customers and long followers. Following are 6 effective strategies that can help to grow and widen your email lists network
1. Social Media posts
– Use of social media is important in growing your email lists. Use of Twitter or Instagram does have settings where you can schedule posts, upload them and you can even tag them in ecommerce store. Set up AB Testing to which platform that gives you maximum email signups.
2. Short Videos
– Videos are becoming an important part of email marketing campaigns. It is estimated that 80% of businesses do use video for marketing which is growing yearly at 100% rate. People are interested in videos as there is more engagement than investment involved. TikTok is considered to be one of the growing social media platforms. Use of videos is a way to reaching to new customers. By placing video on your website, you can directly reach to visitors and inquiries and finally to a sign-up form.
3. Referral Programs
– Existing customers are part of your marketing team and help to generate business. Around 75% are more likely to purchase new product just because they would have heard from their friends or any family members. Referral marketing is one of the trusted methods of generating business or services.
4. Use of giveaways and sweepstakes
– Use of contests, giveaways and sweeptakes can increase engagements of almost 5.8% and addition of 34%. This makes them lucrative in various forms of content marketing. The higher ROI happens when the real cost is what you are giving away and what is being put into marketing campaign. You could create a giveways with a proper landing page which could give valuable insight into efforts into marketing.
5. Video Series
– Video marketing can be done in two ways – one for a specific campaign and other for a series of videos that you can track. Having a how to do video series is an important key for brand strategy for the purpose of providing services. It gives company a chance to communicate valuable information with content. Use of explainer videos are important for any marketing communication. A video series can keep you engaged for a longer period of time. Use of tutorials are important for creating maximum impact.
6. Use of pop ups for exit
– It is estimated that around 3.09% of pop ups on an average are converted and in some cases, higher conversion rates are close to 10%. You can use cookies to track the number of visitors who have come to your website or the visitors who have returned back
As a wrap up, if you plan to grow your email list, the best way is to focus on trying to reach as many people as possible. It means in developing marketing campaigns that are creative and that could stretch your current demographic area. With the use of a right strategy and simultaneous AB testing, you could get to find a good increase in your email list as you are trying to increase your click and open rates.
