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It is an immense, 4 billion email users every day, so this is all the motivation to not give up on email marketing. It’s true that sending emails and not getting feedback it’s overwhelming, but maybe this is the right time to read this article with tips and strategies to help you get those leads converted. It has been proven that email marketing is an effective way for businesses to communicate, promote and hopefully sell. With the pandemic, the digital world is more promising than ever so get ready and start using these strategies to reach customers and prospects effectively. Using these strategies, you can boost the success rate and be able to reach customers and prospects effectively.
Before you can start to implement all your email marketing campaigns, you need to have a plan. Creating a plan will align your efforts to your goals so you can effectively communicate those to your audience.
Establishing email marketing goals will help keep you on track to achieve your desired outcomes. Make sure that your goals are SMART (specific, measurable, achievable, realistic, timely). Whatever your goals are, having them clearly defined is an absolute must to begin your planning. This leads to finding ways to achieve your plans.
If you are effectively communicating with your customers and prospects means personalizing the experience for them. Targeting buyers that have already expressed interest in your products or services increases the chances of engagement and creates a better relationship, generating sales. Keep in mind that knowing your audience will form the path you chose to approach them.
Once the audience is targeted, it becomes easier to create the content to their preferences. You’ll want the emails to be as personal as it gets. Keep in mind you will use these emails to buy their attention and hopefully sell them your product.
Make sure you check the time before sending your emails so that you aren’t annoying your prospects. After all, we are all human and have our schedules and working hours. After you sent the emails, keep an eye on the open rates, unsubscribes, and replies in order to know what worked, and what needs to be improved for next time.
How your email looks visually is important to catch the prospect’s eye. Layout, fonts, images, and colors help in getting prospects’ attention and create a level of professionalism.
Check out the tips for designing your emails:
When designing your emails, keeping them short and to the point will make your message clear. Put the most important information towards the top in case they are taking a quick look at the email. Be mindful of how your layout may be responsive for all devices. Use testing features in your email marketing solution to view the email on different size screens.
Choose the correct template for your email in order to make it visually appealing for the recipient. Play with different fonts and colors, also you can use bullet points, bold, or even italics. Select colors to match your brand, but don’t go overboard.
Keep in mind that the prospects you are contacting receive an average of 10 emails daily from companies trying to buy their attention. This means you have to personalize your email because this is not a one-key opens all doors situation. Just adding their name after “Dear” does not get the job done. Instead, try reading a bit about your prospect, or maybe take a look at their social media accounts. One great tip you should not forget is great subject lines, for instance, try using their name in the subject followed by the purpose of this email and make it seem as little as possible to sell spam emails.
Email subject personalization gives you the chance to get the email opened in the first place, whereas writing something personal to them, such as an achievement in their career as the opening statement, followed by a moderate compliment gives you the chance of the prospect actually reading your email. This leads to buying their attention. Also, search for other ways to personalize the content like reference past purchases and recommend similar products they like.
• Create a real reply-to email: Do not reply to emails with templates, instead opt for a personal reply catered to their response.
• Create a strong email signature: Include a contact at the bottom of your emails in order to show the reader that they can reach out if they have further questions or concerns.
Also, this will show you want to build a relationship with them, and most importantly you are not a robot.
The ability to evaluate and measure email marketing success requires looking at Key Performance Indicators (KPIs). KPIs allow you to reveal whether or not you’ve achieved your marketing goals, and they will also start to reveal trends that you can learn from to make your emails more effective.
The open rate is an important aspect of email marketing. It’s the number of recipients who are opening your emails. Recipients are more likely to open the emails if the subject line makes an impression. Make sure to personalize it to increase open rates.
Keep in mind that not every one of your prospects will respond positively to your email regardless of how much you personalized it, maybe it is just not the right time. Do not send them more emails, leave those prospects for another time.
Make sure to send a personalized reply as well. Even if the prospect is not interested at the moment, make sure to send a polite reply, maybe they will contact you later. You always want to make sure to take care of the bridge you just built.
It is very important to know your prospects so you can adapt to their patterns and schedules. Generally, the best days to send emails are Tuesdays, Wednesdays, and Thursdays. The best times to send emails are 6 am, 10 am, 2 pm, 8 pm, 10 pm, and sometimes midnight. It is important to look at the behaviors of your prospects in order to know when to send out your emails. Keep in mind the time zones.
Gaining your customer’s loyalty is very valuable. Gifts are a way to show your customers how much you care about their business and can be used to gain their trust. Offering promotional discounts, free Proof of Concept, sending gift cards and even free tickets for a movie can be an incentive for purchase.
Email marketing will continue to be a powerful way to reach a lot of customers. It allows businesses to send personalized messages and track results. With billions of email users every day, marketing through this channel allows for a big customer base targeting. Make a plan, follow best practices for layout and content, personalize the content and measure your results to constantly improve.