Resources to obtain B2B data for marketing
Looking for resources to find B2B data for marketing? There are many ways to get B2B data starting from social media to networking events.
Introduction
Data holds a prominent position in the contemporary business landscape. For B2B marketers, obtaining precise and dependable data is crucial for attaining success. Without such information, marketing endeavours are likely to underperform, and connecting with the intended audience becomes challenging. However, the question remains: where can you acquire this data? This blog will investigate some innovative means of obtaining B2B data for marketing purposes.
1. Use B2B Data Providers
Business-to-business (B2B) data providers are firms that specialize in gathering and vending B2B data to other companies. These companies maintain vast databases filled with data on businesses, containing details like their contact information, B2B email database, company size, revenue, industry, and more.
InFynd, ZoomInfo,and Lusha are among the most sought-after B2B email database providers. These providers can offer reasonably priced and dependable data that can be exceedingly valuable for B2B marketing.
2. Leverage LinkedIn
LinkedIn is a goldmine of B2B data. With over 750 million members, it’s the world’s largest professional network. You can use LinkedIn to search for companies and individuals in your target market. LinkedIn Sales Navigator is an excellent tool that provides advanced search filters and access to the platform’s database.
3. Use Social Media
Social media channels such as LinkedIn present an excellent avenue for acquiring B2B data. Utilizing LinkedIn, you can conduct searches for companies located within your target industry and region. LinkedIn’s business profiles are another valuable feature, providing key data such as company size, industry, and location. Furthermore, LinkedIn allows you to interact with decision-makers in these businesses, fostering relationships that can prove beneficial for your B2B marketing efforts.
4. Attend Webinars and Conferences
Webinars and conferences are excellent opportunities to network with other businesses and gather B2B email data. These events bring together businesses from the same industry, making it easier to find your target audience. You can collect contact information from the attendees and even schedule follow-up meetings with them.
5. Conduct surveys
Surveys are a highly effective means of directly acquiring email addresses and phone numbers from your intended audience. Online survey tools such as SurveyMonkey or Qualtrics can be utilized to produce and circulate surveys. You can provide incentives to encourage participation and procure valuable data about your target market.
6. Partner with complementary businesses
Collaborating with other businesses in your industry can be a valuable approach to broaden your database. By exchanging B2B contact information such as email data and direct dials, you can partner on marketing campaigns and extend your reach to a broader audience.
What distinguishes InFynd from other data providers?
Amidst numerous options for data providers, InFynd stands out by offering the finest UK business list. InFynd boasts the largest collection of GDPR-compliant UK B2B data, guaranteeing businesses accurate, up-to-date data that is reliable for connecting with their intended audience. The icing on the cake is that InFynd offers affordable rates. Why not give InFynd a try and connect with your potential prospects today?
Conclusion
In today’s digital landscape, lead generation alone is no longer enough to drive sustainable growth. By practising demand generation, businesses can create a more engaging and personalized experience for their customers, build stronger relationships, and ultimately drive more sales in the long term. With the right strategy and tools in place, any business can successfully make the transition from lead generation to demand generation and stay ahead of the competition.
