Top 3 Considerations for Choosing Your Next B2B Data Provider


Are you looking for a new data provider? Probably to replace your current one or your first one? Great, you’re in the right place. You might already know the major factors that affect your selection of a B2B data provider such as accurate B2B data, reliability, completeness and so on. But that’s not all, other essential factors will affect your choice. Let’s see the top 3 considerations for choosing your next B2B data provider.

Data Controls

Limiting and setting boundaries on the data your sales representatives use might seem counterintuitive. That too when the purpose of having a B2B data provider is to enable outbound prospecting. However, opting for a provider that offers data controls for your admins can be beneficial for various reasons such as data hygiene and compliance. These certain restrictions give you control over the data before it's sent to your CRM or Sales Engagement tool for prospecting.

Additional Features

B2B data providers have traditionally focused on a single task: providing outbound sales teams with data. However, the selling and economy have changed, and sales professionals require more than just accurate data to meet their targets.

Selecting the right B2B data provider for your sales team can streamline your tech stack by replacing repetitive and underrated tools. Numerous data providers are integrating new features and functionalities into their platforms to facilitate sales teams in leveraging and acting upon the data they supply.

For example, notifying career changes of the prospects they follow, providing buyer intent data or including AI tools to write prospecting emails on the go to save time. So, the additional features are a great advantage when selecting a B2B data provider. It will improve your outbound efforts while streamlining your budget and tech stack.

Trust us, it’ll be the best decision your sales reps and finance department might heard of!


Integrations might already be in your checkbox but remember not all integrations are the same.

Setup and Management Ease: Who can manage these integrations? Is it solely admins or individual sales reps? Streamlining this process ensures smoother operations.

Data Flow: Is the integration bidirectional, pushing and pulling data between your CRM/Engagement tool and the extension? This ensures a comprehensive data exchange.

Data Quality Control: Can you prevent bad data from infiltrating your system? Strict controls ensure data integrity.

Rule Compliance: Can your data provider stick to your existing rule sets? Compatibility ensures regulatory compliance and consistency.

User Experience: Can users seamlessly transfer prospect data to both CRM and Sales Engagement tools with minimal effort? Efficiency matters in user adoption.

Actionability: Can users assign prospects to sequences or cadences during data capture? This streamlines workflow and enhances productivity.

Interoperability: How well do these tools synergise? Seamless integration minimises disruptions and enhances overall efficiency.

These are the top 3 considerations you should have when you look for the best B2B data providers. Check out InFynd, one of the UK’s top B2B data providers for emails and phone numbers.