What is B2B Data?


InFynd’s purpose is not only to provide quality B2B contact data but also to help and educate people to understand the value and importance of B2B data. So far, we have helped over 1500+ businesses, from startups to enterprises to attain the optimum value of the data. And now we are sharing our knowledge with you. Our team has compiled this comprehensive guide to B2B data which covers everything from what B2B data is to its types, importance, and where to get good data.

So, what is B2B Data?

If you are a business selling a product or services to other businesses, then you need B2B data. The Business-to-Business data is comprised of any form of information regarding other businesses. The information is gathered from various sources and used for many business activities which we’ll discuss later.

Sales, marketing, and revenue operations teams will use B2B data to identify new leads and get in touch with them. These data are used in lead generation, demand generation, ICP development, and outbound sales. The major six data points of B2B data are,

  • First name
  • Last name
  • Job title
  • Company name
  • Business telephone number
  • Business email address

These are the basic and foundational data points in B2B. Without these, B2B sales and marketing processes are impossible.

Types of Data

B2B data can be classified into seven types,

1. Demographic Data

It refers to personal and geographical information of a contact such as,

  • Name
  • Email Address
  • Telephone Number
  • Location
  • Employment History
  • Skills

2. Firmographic Data

It refers to company information such as,

  • Company name
  • Industry
  • Company location
  • Employees count
  • Revenue information

3. Technographic Data

It refers to technological information,

  • The technology used by the employee
  • Technology used by the company
4. Chronographic Data

It refers to any recent event that happened either to an employee or the company such as,

  • Job join or leave
  • Company funding
  • Company acquisition
  • Company IPO
  • Company location move
  • Company job hiring
5.Quantitative Data

It’s the statistics results that help you track the marketing process,

  • Form completions
  • Event appearances
  • Click through rates
  • Event appearances
  • Website clicks
6.Intent Data

It’s your prospects' online behavior which indicates their readiness to buy such as,

  • Are they consuming content related to your industry?
  • Is the prospect checking out your service or your competitor’s?
  • Whether it’s the right indication to buy
7.Qualitative Data

It’s quite the opposite to quantitative data which deals with numbers and qualitative data deals with the emotion of your prospects such as,

  • Feedback
  • Previous conversations
  • Questionnaire completions

Why Is It Important?


ICP a.k.a. Ideal Customer Profile is the basis for any sales and marketing process. Even if you have a great product or service to provide, targeting the wrong ICPs will result in zero sales. To know your ICP, you need to understand their characteristics which only B2B data can provide.

Outbound Sales

It is when a salesperson contacts potential prospects via phone call, email or social media, for which the B2B contact data is essential.

Lead Generation

Lead generation, a part of the sales process needs quality contact data. High-quality and accurate phone numbers and emails mean high-quality leads.

Demand Generation

Simply refers to the digital marketing activities such as email marketing, PPC, and content marketing for which location data, intent data, and qualitative data become significant.

Where to Get Good B2B Data?

There are two ways to obtain data, public and private sources. The former is limited and often inaccurate and the latter is unlimited and can customised and used as per your wish.

Public Sources

The most common source to get data. These sources are freely available.

  • Websites
  • Social profiles
  • News articles
Private Sources

Not freely available, it can only be accessed via permission, subscription or any other necessary submission.

  • Paywalled websites
  • Financial and market intelligence
  • Data as a Service providers

B2B organisations mostly go to private sources and join with Data as a Service provider like InFynd. The sales and marketing teams of the B2B industry in the United Kingdom depend on InFynd for,

  • High-quality and accurate business contact and company data
  • Enriching their CRM with B2B data 
  • To obtain GDPR and CTPS-compliant data
  • To target the right ICP in lead and demand generation

We know there is much more to cover in the topic as B2B data is a vast realm. But this article will give you the gist of major things you need to understand. And if you’re someone struggling to uplift your B2B organisation, InFynd wants to talk to you!