Learning Sales Terms and Subject Lines


Hope you've enjoyed all the Valentine’s chocolates!

February might be over, but love isn't bound by a calendar, right? Let's keep the romance alive every day (with a side of chocolate, of course) 😉. As we move into March, let's speed up for a high-flying Q1! Today's InFynd Insights is packed with,

  • Let’s Learn Sales Terms
  • Onward and Upward - Recent Corporate Leadership Moves
  • Subject Lines that Boost Email Conversion Rates
  • Caught Our Eye!

Let’s Learn Sales Terms


Challenger sale: Challenging your prospects may seem like a bad idea at first. But when you do challenge their thinking and help them see new perspectives with your solutions, then there is no stopping you from crushing that quota.

Solution selling: You understand your customers are different people and their needs are different right? That’s what this is. Instead of selling your service, you’re selling solutions (precisely solutions addressing them).

Value proposition: It’s how you define how are you different and how you provide a unique value that no one does. It’s mostly a small statement that shows your customers your uniqueness.

Discovery call: That first call (or shall we say business date) where you and your prospect get to know each other. You ask about their challenges and needs and provide them with guidance and solutions (eventually book a second date).

Proof of concept (POC): This is how you gain your prospects (or leads) trust. Give them a taste of your product or service. It can be anything like free access or a guided trial. Trust us, it’ll persuade them to buy like nothing else.

Customer success management (CSM): We don’t leave a prospect once they become a customer. You ensure they are getting what they want, and your solutions are helpful. A happy customer will come again!

Net promoter score (NPS): It’s connected with the CSM. It’s where you measure the loyalty and satisfaction of a customer which ultimately depends on your solutions being helpful to them.

Onward and Upward - Recent Corporate Leadership Moves

Subject Lines that Boost Email Conversion Rates

Every book possesses impeccable value, but what makes you buy it is the cover. It gotta look snazzy. Only then the reader will pick up the book to read the synopsis. It’s the same story for emails. The email is the book, and the subject line is the cover. And yes, it gotta look snazzy to be clicked on.

So here are some tips on how to write “snazzy” subject lines that’ll boost your email conversions. Keep an eye out for ready-to-use examples.

Personalisation: Nothing grabs the attention of a person like treating them specially. You can use their name or give specific info that they connect with. For example:


Urgency and Scarcity: Create a sense of urgency or scarcity to make recipients open your email quickly. Use words like "limited time," "act now," or "ending soon" to convey urgency. For example:


Curiosity: Bring out the curious nature of the recipient by posing a question or giving a hint that valuable info is inside the email. For example:


Benefit-Oriented: Show them the value proposition of your email on the front to encourage your recipients to open it. For example:


Clear and Concise: Keep your subject lines clear, concise, and to the point. Avoid being too vague or cryptic, because it will only confuse them and eventually result in ignorance. For example:


Action-Oriented: Use action verbs to push the recipients to take action and open your email. For example:


Social Proof:Show them social proof elements such as testimonials, reviews, or endorsements in your subject lines to build credibility and trust. Showcasing others' positive experiences can increase interest and engagement. For example:


Caught Our Eye!

Well, what can we say never underestimate ChatGPT. Here is a blog by Moz we came across recently and it teaches you to build a customer journey on a website within 10 minutes. Check it out!

Use ChatGPT to Build a Customer Journey

Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday

Chad Johnson posted how to ask for referrals in sales. It’s fantastic, you don’t want to miss this.

Now let’s head into March to crush some Q1 quota.

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