AI-powered campaign ideas (content, automation, ad concepts, personalization)
Sample campaign assets (emails, social ads, visuals, landing pages, etc.)
Measurement plan (metrics, tools, automation stack)
Hackathon Criteria
Target Participants
Final-year MBA students (Marketing, Digital, Analytics specialization)
Final-year BBA / BCom / Marketing students
Aspiring digital marketers & content creators
Students familiar with AI tools (ChatGPT, Canva, Notion, HubSpot, etc.)
Expected Deliverables
GTM Strategy Deck
AI-Powered Campaign Assets
Automation Plan / Tech Stack
Performance Metrics Plan
Judging Criteria
Creativity - 25% (Innovation and originality of GTM idea)
Practicality - 25% (Real-world application)
AI Utilization - 25% (Effective use of AI tools in campaign development)
Presentation - 25% (Clarity, storytelling, and design quality)
Participation rules
Eligibility
Final-year students from MBA, BBA, and B.Com programs are eligible to participate
Team Formation
Teams of 3–5 members can register. Individual registrations are also accepted.
**Note : Participants must bring their own laptops with necessary security tools installed.
Join the Innovation Revolution
Register now to secure your spot in the AIM 2025 Hackathon.
Registrations are Closed!
If you have any questions, please contact us using the details below.
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