CRM Data That Powers Sales, Not Problems
Empower Your CRM with Reliable Data.
InFynd audits, cleans, and optimises your CRM database — so your sales team works from data they can trust, not data that slows them down. CRM data decays at 30% per year.
Trusted by 1,000+ leading companies
What makes it different
Data Integrity Analysis
Detect inconsistencies, outdated records, invalid emails, and incomplete fields.
Custom Field Optimisation
Audit and restructure custom fields to improve usability and reporting accuracy.
Lead & Account Scoring Validation
Review scoring rules so your team focuses on highest-value opportunities.
User Activity & Ownership Review
Identify inactive users and unassigned records to restore CRM accountability.
Built for teams that need reliable data
Pre-Campaign Clean
Validate and refresh your list before every major campaign for higher deliverability.
Post-Migration Clean-Up
Detect and resolve duplicates, broken fields, and migration errors after CRM moves.
Sales Performance Review
Audit data quality alongside rep performance to find the real bottlenecks.
GDPR Compliance Audit
Validate consent records, suppression flags, and opt-in audit trails across your CRM.
ABM Readiness
Ensure target account data is fully enriched and deduplicated before ABM launch.
Quarterly Data Hygiene
Run scheduled hygiene cycles to keep your CRM healthy all year.
Salesforce. HubSpot. Zoho. Microsoft Dynamics. Pipedrive. We work with the CRM your team already uses.
- Duplicate Detection — Multi-field matching to identify and merge duplicates
- Email Validation — Bounce, spam trap, and deliverability checks
- GDPR Compliance Review — Opt-in status, consent records, and suppression flag audit
- CRM Architecture Review — Field naming and data model alignment
AI-Powered CRM Hygiene
AI detects duplicate signatures, decayed records, and consent gaps that manual audits miss.
- AI duplicate fingerprinting
- Decay prediction by field type
- Consent gap detection
- Smart merge recommendations
From brief to activation
Full CRM diagnosis
- Full CRM export and analysis
- Duplicate detection
- Email and phone validation
- GDPR consent and suppression audit
Refresh and re-architect
- Duplicate merge and record clean
- Missing field completion
- Suppression flag application
- CRM field architecture optimisation
Ongoing health
- Full data re-import with audit trail
- Ongoing health monitoring
- Quarterly refresh cycles
- GDPR documentation
Healthy CRM vs Unhealthy CRM
| Traditional Providers | InFynd ★ |
|---|---|
| 30%+ decay each year, ignored | Continuous validation prevents decay |
| Duplicates everywhere | Multi-field dedup with merge audit |
| No GDPR audit trail | Full consent and suppression audit |
| Stale field architecture | Optimised, reportable data model |
| One-off clean only | Quarterly hygiene cycles |
Trusted by sales & marketing teams
"InFynd gave us a verified, compliant database that scaled our outbound from day one."
"Our pipeline grew dramatically once we layered InFynd intent data onto our outreach."
"The data refresh cycles meant our list quality stayed high all year. Game-changer."
"Easy integration into our CRM. Sales team finally trusts the data they're working with."
"InFynd gave us a verified, compliant database that scaled our outbound from day one."
"Our pipeline grew dramatically once we layered InFynd intent data onto our outreach."
"The data refresh cycles meant our list quality stayed high all year. Game-changer."
"Easy integration into our CRM. Sales team finally trusts the data they're working with."
Frequently asked questions
Standard health check completes in 5–10 business days depending on database size.
Ready to Clean Your CRM?
Stop losing pipeline to bad data. Get a CRM your team trusts.
GDPR Compliant · Salesforce & HubSpot Ready · 98.6% Deliverability