10 Sales Tools that Every B2B Salesperson Should Be Using Right Now


Empathy, grit and drive are not enough for sales today. You need more than that to understand your potential and customer’s mind to close the deals. What is that? Technology. Leveraging the right technology in your sales process will make your path easier. Salespeople who use the right sales tools outperform their colleagues. And it should be common knowledge, right? That’s why we’ve put up this article to make you a tech-geek salesperson. Here are 10 sales tools that a B2B salesperson should be using right now.

1. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerhouse for B2B sales professionals, offering advanced search and lead generation capabilities. This tool allows salespeople to identify and connect with decision-makers, stay informed about their prospects, and build a strong network within their industry. With Sales Navigator, you can establish filters to connect with your potential prospects, and effortlessly obtain referrals, instilling confidence in your sales approach.

2. Outreach

Losing a sale because you forgot to follow up can be hard. If you’ve ever done this, then you need a sales automation tool like Outreach. It’s a sales engagement platform that automates and optimises various sales tasks, such as email Outreach and follow-ups. With its intelligent insights and analytics, Outreach helps sales teams enhance their communication strategy and close deals more efficiently.

Watch out for automating everything in sales. Even though it might be tempting, don't turn into a robot. Remember, you're selling to people, not machines, and your personal touch is crucial for the customer experience.

3. InFynd

InFynd is the go-to tool for every SDR to find their next prospects. It’s a B2B sales and prospecting tool where salespeople can find contact data such as emails and phone numbers of their prospects. With the InFynd web application, you can create a prospect list to target much better. Their data provides you with knowledge and insight into your prospect’s company and their pain points. You can use this to curate your approach.

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4. HubSpot

HubSpot is an all-in-one inbound marketing and sales platform that provides tools for lead generation, CRM, email marketing, and more. Sales teams can benefit from seamless collaboration and automation, ensuring a unified approach to customer relationship management.

5. Calendly

Scheduling meetings can be a time-consuming task, but Calendly simplifies the process. This tool allows salespeople to share their availability and lets prospects or clients book meetings at their convenience, reducing back-and-forth communication and streamlining the sales process.

6. Zoom

Remote working is the new trend, here face-to-face meetings are often conducted virtually. Zoom has become a staple for video conferencing, enabling sales teams to connect with clients, conduct product demonstrations, and create a more personal connection digitally.

7. Proposify

Creating compelling proposals is a critical aspect of B2B sales. Proposify simplifies the proposal creation process, offering customisable templates, electronic signatures, and analytics to track prospect engagement. This tool helps sales teams deliver polished and professional proposals that stand out.

8. Gong

Gong is a conversation analytics platform that provides insights into sales calls and meetings. By analysing communication patterns, Gong helps sales teams understand what works and what doesn't, allowing them to refine their approach and enhance overall performance. It uses deal intelligence, which assesses your deals to identify potential risks. It will be your personal sales coach 24/7 and provide comprehensive insights, equipping you with all the information necessary to excel as a salesperson.

9. Salesforce

Salesforce is a comprehensive CRM platform that serves as the backbone of many successful sales operations. It enables sales teams to manage leads, track customer interactions, and gain valuable insights through data analytics, contributing to improved decision-making and sales strategy. Many SaaS companies rely on Salesforce to oversee and coordinate sales and marketing endeavours, and Account-Based Marketing (ABM).

There are still more useful tools like QuickMail, trumpet, LeadSquared and more. We decided to list the top 10 sales tools our team uses and must-haves for any salesperson. Each tool is distinctive and significant in its own way. If you ask us to name one tool that can do multiple tasks and utmost importance for your sales journey, we’d say InFynd. From finding new leads, understanding them, and connecting with them to close the deal, you can do everything with InFynd. You can also try out different B2B tools for sales and stick to the one that works for you.