InFynd’s Data Segmentation Helped Us
Generate 250 Leads Per Month
- Industry
- Human Resources, Staffing and Recruiting
- Company Size
- 200 – 499 Employees
- Website
- https://www.cv-library.co.uk/
- Founded
- 2000
- Headquarters
- Fleet, Hampshire
- Social Media
About CV-Library
For over 20 years,CV-Library has been the leading recruitment plaform in the United Kingdom. CV-Library has spent years understanding the requirements of employers and recruiters which allows them to be the bridge between companies and talented candidates. For their exceptional service and products, CV-Library was awarded as “Recruitment Website of the Decade” in 2020.
The Problem
The staffing and recruitment industry has become highly competitive in the UK in recent years. This posed a threat to CV-Library, and to gain an advantage over the competitors they had to step up in the game.
CV-Library realised they had to improvise their lead generation efforts and expand their client base. They required a tailored approach to target the potential recruitment decision-makers who had a high probability of engaging with their platform.
The Solution
In search of a platform to uplevel their competitors, CV-Library turned to InFynd’s hiring managers database. InFynd understood the specific requirements and provided a unique data segmentation solution in which CV-Library’s target market was categorised into three distinct segments.
Staffing Industry Prospects: InFynd’s first set of data targeted agencies and companies involved in staffing services.- Recruitment Decision Makers (Employees above 50): The second set of data targeted decision makers of companies with over 50 employees. Segmenting the data by the number of employees enabled a precise approach to reach the right decision makers.
- Recruitment Decision Makers (Employees below 50): The third set of data targeted the decision makers of companies with below 50 employees such as the CEOs, CTOs, Founders and Directors.
The Results
InFynd’s tailored solution enabled CV-Library to join hands with recruiters of all company sizes and industries which expanded their client base. And when their marketing and outreach efforts targeted recruiters who are genuinely interested in their platform, CV-Library could witness higher conversion rates and improved ROI on marketing efforts.
On top of all, InFynd’s database helped them generate 250 leads in the very first month beating their previous records. And the CV-Library team was overjoyed with the outcomes. So do we!
CV-Library’s goal to generate more leads and expand the client base was met and the collaboration proved to be a resounding success
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